Kindfull Dog Food Review: Rating, Ingredients, Recalls

Written by: Bojana Radulovic
There are so many dog food products on the market today that choosing the right dog food is often a chore. Today we're looking at a new food, Kindfull Dog Food, made by Target.

On Aug 15, 2021, Target launched their new brand of dog food, Kindfull, and dog owners have many questions including “Is Kindfull dog food good?” and “Is Kindfull dog food safe?”.

Good news? Yes, Kindfull dog food is safe.

This review will give you detailed answers if Kindfull food is good or not and what we think about it.

There are several products under the Kindfull brand, and besides dry and wet dog food, they produce dog treats, toppers and grooming products such as finger toothbrushes, wipes, nose, and paw balm, shampoos and conditioners.

Kindfull dry dog food is available in several flavors and variations:

  • Chicken & Brown Rice Recipe
  • Chicken & Brown Rice Puppy Recipe
  • Chicken & Brown Rice Small Breed Recipe
  • Chicken & Salmon Recipe
  • Beef & Vegetable Recipe
  • Lamb & Brown Rice Recipe

None of these formulas is grain free, but all of them are wheat, corn, and soy free and meat is the first ingredient in all recipes. All flavors are free of artificial colors, flavors, or preservatives.

Kindfull dog food is formulated to meet the nutritional standards established by the AAFCO Dog Food Nutrients Profiles for All Life Stages including the growth of large size dogs, defined as 70lb or more as an adult.

Kindfull Chicken and Brown Rice

In this article, we’ll take a close look and review Kindfull Chicken and Brown Rice ingredients, the most popular Kindfull flavor so far.

There are three Kindfull Chicken and Brown Rice variations, for adults and senior dogs, puppies, and small dog breeds (smaller kibble size).

As with Kindfull’s other foods, it’s formulated and made in the USA with ingredients from around the world. Target, who makes Kindfull dog food, didn’t disclose where exactly the ingredients are being sourced.

Currently, Kindfull Chicken and Brown Rice has a rating of 4.4 on the Target website, and 84% would recommend this food. Here’s one of Kindfull dog food reviews, posted by user jengeorgia on Target’s website:

“I was pleasantly surprised by the Kindfull dog food. The list of positive attributes is pretty big: – No artificial colors, flavors or preservatives – Chicken is first ingredient – Source of glucosamine and chondroitin – Source of omega-3 fatty acids – Contains whole grains – no by-product meals – no wheat corn or soy I’m typically very picky about what I feed my dog and was a little skeptical since I was not buying this food from a fancy dog store.

The ingredient list and attributes are very similar to the very expensive foods that I’ve been feeding my pup. This is definitely worth trying if you are looking for a great natural option for your dog. Oh yeah, my dog gobbled it up too!”

However, there are also some negative reviews, and most of them claim that Kindfull dog food caused upset stomach and digestive issues. This is one of the reviews from Mari:

“Don’t give this to your dog if they have a sensitive stomach. The brand I normally get for my dog was out of stock and would be for a while so I decided to give this a try but it just made her throw up every time she ate it.”

To minimize the chances of new food causing digestive issues, you should always slowly introduce a new pet food to your dog, over the course of six days (or even more, if your dog has a sensitive stomach).

Start with 25% of the new feed for a few days, then mix half of the new food with the previous one for a few days, and give your dog a few days more with 75% of the new food in the mix.

Kindfull Dog Food
Full NameKindfull Chicken and Brown Rice Recipe
LifestagePuppy, Adult, Adult for small breeds
TypeDry Food

Kindfull Dog Food Ingredients and Nutritional Data


The body of your dog uses protein for a variety of functions, including hormone production, skin cell formation, muscle development, tissue repair, hair, tendon, and ligament growth. Protein is an essential part of dog food.

Kindfull Dog Food is pretty high in protein, and the table below shows the most important nutritional data, based on the guaranteed analysis.

Nutritional DataKindfull Dog Food
Crude Protein24%
Crude Fat14%
Crude Fiber5%
Energy3513 kcal/kg

The first five ingredients in Kindfull Dog Food: Chicken, Chicken Meal (Source Of Glucosamine And Chondroitin Sulfate), Brown Rice, Dried Peas, and Barley.

Ingredients are listed in descending order of weight, so both Kindfull Dog Food have meat as the first and most abundant ingredient which is a good thing.


Fats are essential macronutrients that provide energy and are crucial for the growth and maintenance of the body’s cells, tissues, and organs.

They have 9 calories per gram, compared to only 4 calories in carbohydrates and proteins, so fats are a more concentrated source of energy.

You should probably look for low-fat foods that contain less than 10% fat if your dog is obese or at risk of becoming obese.

Fat ContentKindfull Dog Food
Crude Fat14%
Omega-3 Fatty Acids0.5%
Omega-6 Fatty Acids2.75%
Omega-6 To Omega-3 Ratio5.5:1

Omega-3 and Omega-6 fatty acid content is another crucial factor to take into account. Since the dog is unable to produce these essential fatty acids, it must get them from food.

These fatty acids improve brain development, prevent blood clotting, reduce inflammation, and are crucial for the health of the heart and joints.

Omega-6 to Omega-3 Ratio

For a dog’s health, the Omega-6 to Omega-3 ratio is crucial. Although there is no ideal ratio, the National Research Council (NRC) suggests an Omega-6 to Omega-3 ratio between 2.6:1 and 26:1.

Kindfull Dog Food’s ratio of 5.5:1 puts it within the NRC’s advised range.

Is Kindfull Dog Food Grain Free?

Since some dogs have allergies to specific grains, most frequently soy, wheat, and corn, grain-free dog foods are becoming more and more popular. So, is Kindfull dog food grain free?

Unfortunately, no, Kindfull Dog Food (all flavors) contains grains. However, all flavors are soy, corn, and wheat free.

Common AllergensKindfull Dog Food
Soy Free✔️
Corn Free✔️
Wheat Free✔️

Kindfull Chicken and Brown Rice Recipe contains the following grains: Brown rice, Barley, and Rice bran.

Kindfull Dog Food Price

Target’s Kindfull Dog Food is affordable dog food. It’s available in 5lbs, 13lbs, and 23lbs bag sizes, and currently, the price of the 23lbs bag is $34.99. That’s $1.52 per pound or $0.99 per 100 kcal, if you prefer that.

Our Opinion

Kindfull Dog Food is a new food in the highly saturated dog food market. They didn’t have any recalls, and the list of ingredients is clean and good looking.

This food is made according to AAFCO Dog Food Nutrients Profiles for All Life Stages including the growth of large size dogs, defined as 70lb or more as an adult and contains a fairly high amount of protein, moderate fat content with enough essential fatty acids (Omega-3 and Omega-6 fatty acids) in a good ratio.

It’s cheaper than most popular dog foods, while the content is very similar, and nutrition data is comparable to most popular dry foods.

Kindfull Dog Food contains many micronutrients, vitamins, and minerals, including Calcium, Phosphorus, Glucosamine, Potassium, Iron, Zinc, Vitamin E, Copper, Selenium, Vitamin D, Vitamin D3, and Vitamin B12.

However, it caused digestive issues in some dogs (like all other dog foods), so you should slowly introduce it to your dog. However, Kindfull Dog Food is safe dog food.

If you’re still not convinced to try this food, we advise you to use our dog food comparison tool to find the best food for your dog.

Frequently Asked Questions

Who makes Kindfull Dog Food?

Kindfull Dog Food is Target’s brand, launched in August 2021. It’s formulated in manufactured in the US, but they do source the ingredients around the world.

Do Kindfull source ingredients in China?

Target didn’t disclose precisely where they source the ingredients for Kindfull Dog Food.

Were there any Kindfull Dog Food recalls?

No, there weren’t any Kindfull Dog Food recalls, but please keep in mind that it’s still relatively new dog food.

Is there a list of all Kindfull Dog Food ingredients available?

Yes, here’s the list of all ingredients: Chicken, Chicken Meal (Source Of Glucosamine And Chondroitin Sulfate), Brown Rice, Dried Peas, Barley, Rice Bran, Chicken Fat (Preserved With Mixed Tocopherols), Turkey Meal, Flaxseeds, Natural Flavor, Fish Oil, Salt, L-Threonine, Potassium Chloride, Choline Chloride, Taurine, Dl-Methionine, Citric Acid (Preservative), Mixed Tocopherols (Preservative), Iron Amino Acid Complex, Zinc Amino Acid Complex, Vitamin E Supplement, Ferrous Sulfate, Zinc Oxide, Copper Amino Acid Complex, Copper Sulfate, Sodium Selenite, Manganese Amino Acid Complex, Vitamin A Supplement, Niacin Supplement, D-Calcium Pantothenate, Riboflavin Supplement, Manganous Oxide, Thiamine Mononitrate, Vitamin D3 Supplement, Vitamin B12 Supplement, Pyridoxine Hydrochloride, Biotin, Calcium Iodate, Folic Acid, Rosemary Extract.